Monday, December 2, 2013

Gaze Position - McDonald's

McDonald's original advertisement
My re-contextualized version

What's the first thing you think of or feel once you see a McDonald's ad? Most may feel hungry and think about it's tasty products, but some may think of it's bad effect on consumers around the world. Based off of the movie "Super Size Me,"  Morgan Spurlock participates in his own "experiment"--in which he ate only McDonald's for 30 days.  As a result, Spurlock partook in many, many health problems (before he began, multiple doctors declared his health as being "perfect.") The "Super Size Me" investigation was created to increase the awareness of obesity throughout U.S. society. Therefore, I re-contextualized the original McDonald's advertisement to increase the awareness of increasing obesity, nevertheless in the United Staes of America but also throughout the world. 

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